#Fish24

Jump onboard and support our British fishermen and women during the first ever 24 hour social media celebration of the UK’s fishing and seafood industry using the hashtag #Fish24 For 24 hours, social media across many platforms will be awash with unique, entertaining and informed stories within the UK’s fishing and seafood sector.

After all, we are an island nation. With over 19,000 miles of bountiful coastline, 11 thousand fishermen, and around 950 independent fish shops, market traders and fishmongers, the British fishing industry brings in over a value of £1Billion to the UK economy.

UK fishing individuals and businesses work hard all year round to ensure that the seafood on our plates is environmentally, ethically and economically sustainable. This is now an opportunity for us all to come together, to give thanks, and to find out how so many different people help put British fish and seafood onto our tables.

Fish and seafood enjoys many benefits to our health, culture and economy:

• Seafood is high in protein, vitamins, minerals, and is rich in omega-3 fats
• There are plenty of low carbon footprint seafood options
• Both wild capture and farmed fish can be highly sustainable and regenerative
• Buying responsibly sourced seafood in the UK is easy
• The UK is leading the way on the welfare of workers within the fishing industry.

This is a call to all consumers, chefs, hospitality, companies, organisations, independent businesses, food writers, journalists, influencers, sustainability champions, students and many more! Help nourish our important and beautiful fishing history and heritage, but above all preserve the industry for future generations to enjoy. When we talk about sustainable fishing, we’re talking about sustainable fishing communities too!

On 15 May 2025 at 5am, you could be cooking up a fishy dish, going to the seaside, buying from your local fishmonger. You could be a Chef starting or finishing service, a food photographer, a volunteer with the RNLI, you could be enjoying a seafood starter at your favourite restaurant. You could be a teacher showing how to prep a sea bass, a fisherman going out to sea, a fishmonger setting up for the day, an auctioneer at a fish market, you could be sharing your favourite seafood recipe, you could be going to your local shop. This is YOUR day! Post YOUR story and YOUR photos and tell us why YOUR’E supporting #Fish24

CJ Jackson who is a national treasure and has been in the food industry as a trainer, demonstrator, presenter, food writer and concept and product developer for over 35 years, will be opening and closing the campaign at Billingsgate market from 5am on 15 May .

This campaign is initiated by award-winning Author, Producer and Campaigner Jenny Jefferies, and Mike Warner, the Chairman of the Shellfish Association of Great Britain and founder of A Passion For Seafood.

For more information/interview please contact Jenny Jefferies @jennyljefferies or e-mail jenniferlouisejefferies@yahoo.com or Mike Warner @apassionforseafood mike@apassionforseafood.com